Service Quality Assessment


Service quality assessment is a fundamentally important research topic. Product and service quality research are essential components of market research. In order to meet customers’ desires and expectations of the modern world, it is necessary to determine whether or not the product or service a company provides fits the individual needs of consumers. Research provides the opportunity to identify and highlight this need. Companies can then utilize the outcome of the research and focus their efforts on satisfying the needs of consumers in light of this new information. Furthermore, service quality assessment helps identify possible gaps and drawbacks in operations, sales, service performance and other areas. Research is also the driving force behind product and sales innovation, both of which enable a company to grow.

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